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La Bonne Brosse champions the belief that a hairbrush deserves to be treated as a noble and treasured everyday object. It should embody the care individuals show themselves and the planet. Committed to excellence, the brand embraces the challenge of "Made in France," reflecting a heritage rooted in the luxury brush industry that began in the picturesque Jura and Oise valleys. This craft was once dedicated to the needs of European royal courts and flourished until the early 20th century when it was overshadowed by more affordable plastic alternatives.
Recognizing the existence of exceptional French artisans preserving this tradition, La Bonne Brosse seeks to reconnect with this unique expertise and contribute to revitalizing the sector. The brand partners with artisans who understand hair and the importance of quality brushing, remaining true to the traditional craftsmanship that has defined French brushes.
The brand believes that hair brushing is a profound way to listen to one’s mind and body, offering a daily ritual that releases tension and reveals more youthful, beautiful hair with each use.