mid/night 00.00 - A Journey of Scent, Science and the Mediterranean Soul
At the heart of mid/night is a devotion to creativity, quality, and sustainability. The brand’s Mediterranean essence infuses each formula — from subtle, island-inspired aromas to botanical pigments and skin-compatible textures that transform daily routines into rituals.
Born in Barcelona from the creative minds of Nina Urgell and Marc Ciudad, mid/night 00.00 is where design, science, and the poetry of nature converge. Since its founding in 2019, the brand has redefined beauty as an intimate, sensorial experience — one that goes beyond surface results to engage memory, mood, and imagination.
Genderless, high-performance, and sustainably crafted, mid/night 00.00 offers a complete range of products for hair, body, and face, each created to simplify beauty without compromising on efficacy.
Clean, vegan, and locally made, each creation blends over 90% natural-origin ingredients with a conscious design approach — recyclable glass and aluminium bottles that feel as much like art objects as they do beauty essentials. The brand’s Mediterranean essence infuses every detail, from subtle, island-inspired aromas to botanical pigments and skin-compatible textures that transform daily routines into meaningful rituals.
At Chapters, each Chapter is a curated story, and Vacanza is our ode to the places, sensations, and rituals that define the art of taking time. Midnight Cosmetics felt like a natural choice for our first Chapter: its roots in the Mediterranean, its commitment to natural beauty, and the sun-soaked inspiration of Formentera — an island that has become synonymous with the ultimate holiday escape.
Just like Vacanza, mid/night 00.00 celebrates slowness, sensory richness, and connection with nature.
Perfume as Storytelling – The Birth of mid/night Parfums
Guided by the vision to unite nature, science, and creative expression, mid/night Parfums emerged as an olfactive experiment two years in the making. Working with master perfumer Mathieu Nardin — grandson of jasmine, rose, and verbena producers in Grasse — the brand developed a debut fragrance collection like a series of personal, sensory narratives.
The first chapter, Casa Pablo, is an island of memory: half-real, half-imagined. Each fragrance marks a distinct moment in the day, capturing its atmosphere in scent the way light captures form. From sunlit awakenings to contemplative midnights, the collection becomes a passage through time, emotion, and place.
The Collection – Four Moments, Four Worlds
Morning Parfum – Mimosa sun, sea on skin, weightless exuberance
A mineral floral that mirrors the quiet optimism of dawn. Mimosa blossom dances with clean aldehydes, soothing aloe, and the warm saltiness of Orcanox™, an upcycled ambergris molecule. Fresh yet textured, it’s an opening into a day full of possibility.
Inspiration & Moment: Morning is the awakening of the island — the first light on the horizon, the air still cool but touched by the promise of warmth. The fragrance captures that moment when the sea breeze and sunlight mingle, offering clarity, openness, and the subtle energy that will carry you through the day.
Midday Parfum – Tomato leaf daydream
A lush, green composition bursting with Calabrian bergamot, rose-minty geranium, chili leaf, and the bittersweet bite of tomato leaf. Vegetal and sun-warmed, it recalls languid summer lunches in a garden where time bends to the rhythm of laughter.
Inspiration & Moment: Midday is the island at its most alive — the air thick with heat, colour, and scent. This is the hour of long tables shaded by olive trees, the glint of glasses in the sun, the hum of conversations drifting lazily in the breeze. It is vibrant, vegetal, and irresistibly Mediterranean.
Afterfive Parfum – Earth, sky, and sea dissolve into the lost hours
An amber woody floral that lingers like the glow of twilight. Sandalwood, cedar, and oakmoss fuse with mineral-rich red seaweed, while iris and immortelle add a suede-soft floral depth. Sensual and mystical, it blooms from the base notes outward.
Inspiration & Moment: After Five is that moment when the light softens and the island changes mood. Shadows lengthen, conversations turn intimate, and the scent of wildflowers mixes with the mineral air coming off the sea. It’s a perfume that invites you to slow down, savour, and get lost in the hour between day and night.
Midnight Parfum – Ode to the in-between
The signature scent of the house. Fig leaf, eucalyptus, and the ocean’s mineral breeze intertwine with Figolide™, Orcanox™, and Gayo patchouli. Contemplative yet vivid, it is a world within itself — serene, expansive, and timeless.
Inspiration & Moment: Midnight is the essence of the brand — a time outside of time. It’s the sound of waves under a starlit sky, the whisper of the wind through fig trees, the solitude that feels like connection. This fragrance is a meditation, a reminder that beauty is as much about presence as it is about memory.
mid/night 00.00 is not just about fragrance. It is about crafting memories you can wear, designed with intention, rooted in the Mediterranean, and shaped by the precision of science. Each creation is an invitation to step into a different hour, a different light — from our memory to yours.